LGFW: Juma Spring 2012

I am heading to Toronto first thing tomorrow morning to catch a few shows at LG Fashion Week (most excited for Joe Fresh and Sarah Stevenson), but I had to share the amazing technicolour prints that were presented last night by brother and sister design duo Alia and Jamil and their eponymous line, Juma.

Unfortunately I couldn't sacrifice a whole week of work at the library to see all the fashion shows I would have liked to, and this time round I wasn't able to catch Juma live. Luckily for those of us that couldn't be there in person, the FDCC (Fashion Design Council of Canada) posted some fantastic photos of the Juma presentation on their facebook page.

There were some wildly bright and colourful prints that walked the runway in various incarnations, as well as a revival of a print and texture from their Fall collection although this time on a lighter grey background (a little easier for spring wear than fall's black). The easy flowing shapes of many of the garments made me think they would fall easily into the wardrobes of any model-off-duty.

Another look that caught my glasses-wearing eye were the crisp white frames perched on the noses of a few of the models. I have been on the hunt for new glasses and I must say I'm feeling more than a little inspired to try a snow-white pair to change things up.

I have consistently been impressed with the original prints from Juma, and the looks for spring were no exception. Although I have yet to add any Juma pieces to my wardrobe, there are certainly more than a few looks in this spring collection that have made it onto my wishlist.

And perhaps the best part of the Juma presentation? If you are a fan of what you saw, you can already shop the runway (albeit only a select few looks and accessories) via The Peacock Parade.

Photos via FDCC FB Page


Kitt said...

Not going to lie... I am SO jealous. I wish I could go with you! Have SO MUCH FUN! And, please, take lots of photos.

Lenore @ Lather. Write. Repeat. said...

Amazing colours - hope you have a lovely time and can't wait to see pics!


Sophie said...

Such an amazing collection!! Wow

Ashley, Lions Lace Lattes said...

Can't wait to see your photos from Joe Fresh!!

Justyna said...

beautiful photos! can't wait to see what other collections you'll be spying!

Holly said...

Hope you have a great time! The first photo is DANGER it would only take a little breeze to see that lady's TaTas. LOL

Fashion in the Fog: Time for a Giveaway

Andrew said...

I wish so desperately I was in toronto right now

enjoy it!!

Silver Strands said...

have fun Becca!

noone said...

hope you had a great time at LGFW!!

Follow @ Instagram

Back to Top