Warby Parker at the Library

I have long been a fan of eyewear brand Warby Parker for so many reasons - being able to try on their glasses at home (crucial for those of us who are every day wearers), their commitment to providing glasses for those in need, as well as their clearly stylish and wallet friendly frame options. Trust me, as someone who has worn glasses since grade 3, stylish AND affordable glasses are seriously hard to come by.

Photo by Mimi Ritzen Crawford via Vogue.com

All this to say - if I didn't love the Warby Parker folks enough already, they decided to up their Rebecca brownie-points by holding their New York Fashion Week presentation in... where else? The New York Public Library. Oh. My. Gosh. Could this have been a more perfect idea? Models and friends of the brand were seated sporadically around the quiet study area of the library, each holding books with pretty blue covers featuring the title matching the spectacles on his or her face. Pure Genius, in my humble opinion.

Photo by Mimi Ritzen Crawford via Vogue.com

The NYPL was the perfect setting for the presentation - not only because the frames from Warby Parker are absolutely, utterly, librarian-chic (And I should know!), but also because they are using the library as what it is - a public cultural space for anyone to use!

Photo via Racked

From the description of the presentation that I initially stumbled upon at Racked, Ms. Lo noted that some of the NYPL staff seemed a bit uneasy about this guerrilla style presentation, which surprised me. I currently work in a special library that isn't open to the public, but I know from my experience from working in public libraries that this is exactly the kind of thing that librarians love! In one of the public libraries I worked at, we consistently had presentations from artists and photographers, so a fashion presentation certainly wouldn't have been out of the question.

In any case, I was super impressed by the new and spectacular spectacles themselves (especially the clear "Fillmore" frames - see top photo, right), and can't wait to snap a few of them up for myself via Warby Parker's site and stage a library fashion moment of my own.

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5 comments:

Rosaspina Vintage said...

Oh I see some amazing frames in these pics :) The idea of the blue books with the spectacle's name is just brilliant!
Ale
x

Vantage Point Vintage said...

Love the glasses!

Hearts,
Nicole http://www.vantagepointvintage.com/blog/

Tinfoils Tiaras said...

I've been wearing glasses since grade 2 so I know what it's like trying to find the perfect pair. Mind you I wear contacts 90% of the time but with these glasses (and what a neat photo shoot concept) then maybe I would wear mine more often!

Mary and Dyer said...

ahhh! Love these!! I need some new glasses & these are exactly what I've been looking for - kind of that 'nerdy chic' look - lol! Thanks for sharing.

I just became your newest follower! I would love for you to check out our blog & follow us back if you'd like.

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Kat
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Page said...

haha so cute!
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