Fresh for Spring

On Wednesday I cleared my schedule to watch the Joe Fresh Spring 2011 collection walk the runway via livestream on the Joe Fresh website. This is always one of my favourite shows during the Toronto fashion weeks, namely because it is a line that consistently makes up a large part of my wardrobe.  Remember that fuzzy white coat of awesomeness? Yep, $89 bucks from Joe Fresh.

For those of you who have not read my many previous posts about Joe Fresh - it's a line available in Canada at a chain of grocery stores - Superstore to be specific. Recently Joe Fresh opened up a flagship in Vancouver and I'm thinking will continue to do so in other Canadian cities since it's become so popular. So you American ladies in the northern states could easily just hop over the border, head to a Superstore (or the flagship in Vancouver) and stock up!

The show opened with a video of a number of well-dressed country-club-esque folk riding around jauntily on vintage bicycles, and a bit of country club chic walked the runway, particularly with regards to the menswear. As for me, I was a big fan of the ruffles, shiny sateen cropped pants, bow details on the blouses and SEQUINS. Sequined shorts, capris, dresses, I am excited to pick up all of those as soon as they come out in the coming months. I've shared a few of the looks I liked best here, which will hopefully be added to my wardrobe asap. Oh the beauty of a line that is wallet-friendly! You can check out the entire collection on the Joe Fresh facebook page,

For those of you who didn't get to see the collection presented either live or via livestream, this little video from will give you a little taste of what you missed.


Uptown Twirl said...

After reading your post i went snooping around Google and watched the livestream of the show and have to say for someone in the UK who never heard of Joe Fresh, this is one cool brand. thank you for sharing Rebecca!

Add me on FB? love to chat fashion x

Julia said...

If you hadn't said I would have assumed that this was a super expensive designer line!
Loved your write up (beautifully written) and the garments.
I'm a huge fan of a sequin, bow or ruffle too :)

Marta said...

fabulous pieces! thanks for sharing :)

Raez said...

totally excited for this collection, everything looks great!

xx raez

nicolette said...

wow, i can't believe these are grocery store items... they're gorgeous!

joana said...

Ohhh cute. Take a look on my blog and feel free to follow me. I would love if we could follow each other, ohh and if you have twitter you can add me too or facebook . I would be so glad.
I just posted a gorgeous outfit, stay tunned. ♥, Jo

archives vintage said...

oh gosh, i really want that orange dress! so CUTE!

Holly said...

I LOVE Joe and apparently won't be disappointed this spring! Can't wait to get shopping for all these great pieces.

Federico Panarello said...

Cute and lovely collection!!!

Mode Junkie said...

WOW!! the collection is wonderful!
i am all for affordable FASHION! ;) go joe fresh.

xoxo Mode Junkie

roberto syrious said...

amazing!! love it!!!
i'm following you
please also visit


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